Consumer web and A/B-tested campaigns

I designed marketing campaigns and landing pages to promote the Vivino app and the Vivino Marketplace, a new way to shop for wine. Working with the marketing team, we A/B-tested pages and campaigns to improve discovery and conversion.

The Wine Style Awards are one of Vivino's largest campaigns each year. For 2018 I used a clean, simple layout with photography representing each country and wine style, so readers could browse hundreds of winners quickly.