Züm · 2018–19

Admin dashboard for student ride operations, plus the rebrand

Helping operations teams keep every student ride on track, and leading the company's rebrand and new website on a two-week deadline.

Role
Senior Designer, UX and Marketing
Company
Züm
Timeline
2018–19
Platform
Desktop web app, marketing site
Züm admin: rides in card view with driver check-in status

The dashboard

Züm's administrators needed to monitor drivers' statuses and spot missed check-ins before a child was left waiting. I redesigned the admin desktop app around that job.

Admins could switch between a card view for scanning individual rides and a list view for working through a whole day, and open any ride for its pick-up and drop-off times and locations.

Züm admin: rides in list view
List view for working through a full day of rides.
Züm admin: ride details with route and stop timeline
Ride details: route, stops and live timing.

Leading the rebrand

In January 2018, Züm decided to rebrand and launch a new website for its February 1 birthday. As lead designer, I delivered about five months of work in two weeks: a new identity, the marketing site and launch materials.

The new Züm website homepage
The relaunched Züm homepage.
Züm business card and logo
Identity: logo and business cards.