I design the hard parts of complex B2B platforms.

Product design leader with 13+ years across B2B platforms and consumer products. I build design systems, untangle complex workflows, and set up an AI-assisted design practice that cut prototyping from weeks to days.

89%subscriber adoption of the Product Library
2xfilter usage after the redesign
4product lines on one design system
Open to lead and staff product design roles
Anza Product Library: filter rail open to C-rate beside battery cards
Anza Renewables · 2026

Designing for the job, not the spec sheet

The ES Storage Product Library: adopted by 89% of entitled subscribers in five months, with every core buyer job at about 3x its goal.

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Solar Pulse dashboard: market feed, live pricing and supplier overview
Anza Renewables · 2026

From landing page to daily dashboard

Solar Pulse turned a static homepage into a market dashboard, one of three 0-to-1 products shipped in a six-week experiment in AI-assisted building.

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The redesigned filter rail with C-rate options open beside battery results
Anza Renewables · 2026

Rebuilding navigation nobody asked me to fix

Filter usage more than doubled after the overhaul.

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Inxeption checkout: one order split into three shipment groups, each with its own address and shipping cost
Inxeption · 2023

Multi-shipment checkout for industrial e-commerce

Splitting one order across destinations and dates, at the true shipping cost.

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An honest retro · 2025
Custom systems: the feature that didn't land

What 13% adoption taught me about validating demand before building.

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More work